Now that you have your list of target sites and your interesting and valuable asset, it's time to get your content out there. In theory, this sounds pretty simple - contact your target site and ask if they'd like executive email listto share your content. However, people are aware of this and in the same way that you might be alarmed if a stranger contacts you to persuade you to share their content, they may be hesitant. At this point, it's important to understand that you don't just want to bond with them, you want to build a relationship. You want to create a personalized message for the site owner, or whoever is in charge of site content, and show how exciting your content is and what value it adds to their site.