Instead, to establish your brand as one that’s worth following, you should aim to deliver relevant and engaging content at a predictable daily frequency. Way before it launched its first merchandise, the brand Glossier started life as a source of inspiration and information. Even if you are not yet ready to sell, you can still use Instagram for building your brand and showing your audience what you stand for.
If you have to put text on occasionally for some important reason then don’t let it stay on your feed. We’ve all seen this, and many of us have learned the hard way, us included. Do not over saturate your posts so the colors look fake and like Disneyland. Don’t go to the other side and over-brighten, over-whiten so you can only see a haze of white. There are great examples of successful people who are doing a fabulous job all over IG who you can learn from. Even though the décor community on Instagram has burned itself out on hashtag games from saturation and overuse, Instagram still runs on hashtags as a way to find people and to be found.
When my following is targeted, it’s really easy for the algorithm to go find more people just like my following and that makes my ads really affordable. I get it, we all want to look popular and have more followers than we do and it can be really tempting to take a shortcut and buy followers. For starters, it’s really easy to tell when someone has bought followers and it looks TERRIBLE. As a business there is nothing more dishonest and disingenuous. If someone is lying to their audience about that, what else are they misleading people about?
Need I remind you of the heresy having low-quality images would do to your Instagram page? It’s even better to stay off advertising your product than to make a post with a blurry picture or taken with a bad camera. This is for not only what you post, but also how you use Instagram.
Once your end goal is clear, remember to repurpose it. Missing out on user-generated content alienates your users from your message. Read more about https://www.businessfirstonline.co.uk/advice/mistakes-that-prevent-you-from-selling-on-instagram/ here. When you use user-generated content in Instagram Stories, for example, you can feature reposts from other users, adding authenticity and credibility to your brand.
For example, students are more likely to spend time browsing the platform late at night, whereas busy professionals might only use the app on their commute to or from work. Make your images 1280 x 1280 to ensure that they look great when they get compressed. Twitter may be the Godfather of hashtags, but Instagram is equally inundated with them. Because a missing profile picture is the perfect symbol of lackadaisical attitude.
Posting content over and over may not create brand visibility, but adding calls-to-action will. Do you want them download the content, buy or visit your website? A compelling CTA tells them precisely what to do next. Although Instagram allows only the link in your bio, you can simply tell them to find more info by clicking on it.
But just like any other marketing campaign, you can’t expect instant results. Keep coming up with valuable posts on a continuous basis, be an active member and, more importantly, follow the do’s and don’ts of good Instagram etiquette get great results. So if you are following 1,000 people but have just 200 followers, that speaks volumes about your brand. People might question how trustworthy you are and whether you’re only using the social media site to spam. Needless to say, the timing in which you’re posting your content is important.