With so many features, Instagram is THE platform you should use to promote your brand and message. For a long period, brands were posting heavily polished videos on Instagram to attract customers. However, most Instagram users are not interested in viewing highly polished videos. We discovered that if you use 10 slides and create a mix of images and videos, the engagement will increase. Carousels exceed images and videos, averaging an engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.
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The Instagram algorithm is a proprietary blend of factors that helps the platform decide which content should be prioritized and which can be bumped to the bottom of a user’s newsfeed. All of these groups of keyword hashtags are stored in a page on Evernote. This makes it easy and efficient when I’m on the go to post a new Instagram image optimized for the most relevant keywords.
Between posts, ads and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here's how to use Instagram to build your business. Sharenting refers to the action of parents posting content, including images, about their children online. Instagram is one of the most popular social media channels for sharenting. The hashtag #letthembelittle contains 8 million images related to children on Instagram. In November 2019, it was reported that Instagram had begun to pilot a new video feature known as "Reels" in Brazil, expanding to France and Germany afterwards.
On the other hand, New York Comedy Festival’s hashtag is #makeNYlaugh which is easy to remember yet has some personality – which is definitely on-brand for the festival. Planning content in advance can be difficult in the event space, as timing can often be tight and you might be trying to source content from high-profile guest speakers or busy musicians. This is why it is so important not to neglect the content creation process before, during, or after your event. It utilizes a mixture of earthy colors, such as greens, brown tones, and rusty red colors in its Instagram feed that is entirely on-brand.
Read more about https://insidexpress.com/digital-marketing/effective-promotion-of-an-instagram-account-in-2022/ here. This will make you achieve better continuity in your presence and help you attract more Instagram followers and increase credibility in the long run. If you want to drive traffic to your blog through Instagram without spending too much time building an audience, the best way to do it is by running ads. Running Instagram giveaways is another great way to grow your Instagram followers and promote your blog. Everyone loves getting the chance to win an awesome prize, so giveaways will attract a ton of attention on Instagram. Another effective way is to actively follow, like, and comment on content shared by other influential bloggers in your niche.
Even with all these Instagram statistics, you may still be unsure of how to get started. We know the platform can be a little intimidating at first, and that’s why we’ve created this guide. Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories.
With about 2.89 billion monthly users across the world, Facebook is one of the most influential social media channels, with 52% of purchasing decisions being influenced by the platform. Other social media networks are catching up to the giant, but Facebook is holding its own, especially with its ownership of Instagram and WhatsApp. Therefore, it's vital to stay active on Facebook and engage with influencers to expand your Facebook reach.