If you need some help finding niche and industry-specific hashtags then you may want to check out Later’s Hashtag Suggestions feature. Something else to keep in mind when deciding which influencers to partner with is how much they charge. Indeed, when a micro-influencer features a product on their channels, it can come across more like a trusted recommendation from a friend, rather than a celebrity endorsement.
Retarget website visitors or existing customers by providing Facebook with custom data, like email addresses. Facebook will match your data to its users and find them on Facebook. This is where you’ll be creating and managing your target audience, ad budget, and ad placements.
Many small and big brands use Google ads to promote their products and have successfully increased their ROI. Colgate used Google ads to raise awareness of their new product, Colgate Optic White Express White toothpaste. They saw a 13% rise in brand awareness and 1116% increase in brand interest. Bobomoda.ro, an online store that sells clothes and accessories to women.
Because lookalikes are essentially carbon copies of your customers, they’re far more likely to also convert than the standard Facebook user might be. Compile a list of people who have engaged with your Facebook account with the click of a button. Read more about buy Instagram Followers here. Base your audiences off video viewers, online event responders, Facebook Page or Instagram account interactions, and more.
Most campaigns will have multiple ad sets within them so that you can create and test very specific audiences for your ad. These days, Facebook Ads are a must-have for every business. Thanks to Facebook’s unnervingly accurate targeting tools, Facebook Ads are the easiest way to reach your target audience online. While you should probably spend at least a little money on it, how much you get out of your spending will depend on the efficiency of your campaign. According to WebStrategies, companies typically spend 15 to 25 percent of their total digital marketing budget on social media. That marks a nice place to start, but you can and should adjust your spending according to your return on investment statistics, once those numbers are available.
Bring the offline online with an audience of people who visited your physical store or spoke with you over the phone. This one requires an "offline event set," which you can create in the "Events Manager" tab of Business Manager. It’s a little finicky but can result in golden data for creating a lookalike audience. Create an audience based entirely on visitors and actions taken on your website. Customizing your audience via website traffic requires a Facebook Pixel, which lets Facebook follow customers from your website back to Facebook.